Post by account_disabled on Mar 10, 2024 20:20:55 GMT -7
It is interesting to note that to take advantage of the new function the selling company pays a fee, not yet revealed, to Instagram. In this way the end user will not have an increase in costs and Zuckerberg's company secures a new revenue stream, parallel to that deriving from advertising. The Shopping function , which will probably also be transferred to Facebook, Messenger and WhatsApp, will completely change the way of approaching social media: from tools used only for the " top of the funnel " (aware, appeal, ask) to ideal places to perform an entire sales strategy.
How the customer journey changes The customer journey , the path Canada Phone Number that describes the consumer's journey from the discovery of a product to the purchase, has been overturned above all by the web and the omnipresence of mobile devices. From a linear path we have moved on to a convoluted and difficult to predict path. In the pre-web era, the incentive to purchase started from well-designed and delivered communication, top down, through the mass media. The “first moment of truth” coincided with seeing the product in the store.
After the purchase, the consumer had the "second moment of truth", i.e. the phase in which, by trying the product, he measured the distance between communication and reality. With the massification of the web and social media, the so-called " zero moment of truth " has been added to this linear path, i.e. the phase in which the consumer, before entering the shop, consults the internet in search of the opinions of those who have already made the purchasing experience. Therefore today the decision-making process becomes longer and more complex, because it is dotted with a myriad of stimuli, coming from multiple touchpoints.
How the customer journey changes The customer journey , the path Canada Phone Number that describes the consumer's journey from the discovery of a product to the purchase, has been overturned above all by the web and the omnipresence of mobile devices. From a linear path we have moved on to a convoluted and difficult to predict path. In the pre-web era, the incentive to purchase started from well-designed and delivered communication, top down, through the mass media. The “first moment of truth” coincided with seeing the product in the store.
After the purchase, the consumer had the "second moment of truth", i.e. the phase in which, by trying the product, he measured the distance between communication and reality. With the massification of the web and social media, the so-called " zero moment of truth " has been added to this linear path, i.e. the phase in which the consumer, before entering the shop, consults the internet in search of the opinions of those who have already made the purchasing experience. Therefore today the decision-making process becomes longer and more complex, because it is dotted with a myriad of stimuli, coming from multiple touchpoints.