Post by account_disabled on Nov 25, 2023 3:55:29 GMT -7
However, achieving this balance can be a challenge. Pharmaceutical and parapharmaceutical companies often focus excessively on creating a strong name that resonates in the minds of customers and tend to neglect the entire communication process that follows. create-a-relevant-pharmaceutical-or-parapharmaceutical-brand-06.jpg The action plan As the digital marketing context in which they operate advances, pharmaceutical and parapharmaceutical companies find themselves faced with a choice: Simply follow market trends Clearly differentiate yourself from competitors through sophisticated strategies. Making the right choice means not only ensuring sustainable growth over time but also positioning yourself as true sector leaders.
Much of this growth will come directly from organic search on search engines. Display advertising is becoming less and less effective also due to the birth of social networks that offer the same results (or even better results) at much lower prices. Added to this is the fact that the majority of pharmaceutical and parapharmaceutical companies, while recognizing the potential Web Development Services offered by digital channels, continue to invest in offline advertising. The first fundamental step to understand this trend is to take into consideration all the limitations of the case. Step 1. The obstacles to creating a consistent pharmaceutical or parapharmaceutical brand online According to an interview carried out by Bain.
Company among various marketers and sector agencies, there are 5 main obstacles to adopting a digital marketing strategy with the aim of creating a consistent pharmaceutical or parapharmaceutical brand: The advertising formats used do not evolve as much as the channel used . Marketing managers are increasingly surprised that digital channels are not realizing their full potential. Display advertising such as banners, initially inspired by the format found in newspapers, are still the main tool available to companies, with minimal innovation compared to 15 years ago. Banners often represent too limited a solution for companies, which prefer to fall back on advertising that is noisier and interrupts navigation.
Much of this growth will come directly from organic search on search engines. Display advertising is becoming less and less effective also due to the birth of social networks that offer the same results (or even better results) at much lower prices. Added to this is the fact that the majority of pharmaceutical and parapharmaceutical companies, while recognizing the potential Web Development Services offered by digital channels, continue to invest in offline advertising. The first fundamental step to understand this trend is to take into consideration all the limitations of the case. Step 1. The obstacles to creating a consistent pharmaceutical or parapharmaceutical brand online According to an interview carried out by Bain.
Company among various marketers and sector agencies, there are 5 main obstacles to adopting a digital marketing strategy with the aim of creating a consistent pharmaceutical or parapharmaceutical brand: The advertising formats used do not evolve as much as the channel used . Marketing managers are increasingly surprised that digital channels are not realizing their full potential. Display advertising such as banners, initially inspired by the format found in newspapers, are still the main tool available to companies, with minimal innovation compared to 15 years ago. Banners often represent too limited a solution for companies, which prefer to fall back on advertising that is noisier and interrupts navigation.