Post by account_disabled on Dec 19, 2023 21:11:10 GMT -7
According to ad security leader Confiant , Smart AdServer has the lowest security breach rate among ad selling platforms in 2020 . In the 2020 Demand Quality Report, which includes more than 100 platforms and 650 million monitored impressions, Confiant confirmed that Smart AdServer ranks first among the major players taking into account the full-year data . Smart, a leading independent ad technology platform, announced 99.9% effectiveness in detecting and eradicating malvertising before malicious ads reach the publisher's website. “ This milestone marks a significant milestone for Smart and the world of ad tech for any advertising platform , especially one with the mission of providing premium advertising services and programmatic monetization solutions to both publishers and advertisers,” said Jean-Christophe Peube. , vice president. “ We are very pleased to be the most secure global SSP in the industry to prevent security issues and malicious threats. “We have been able to achieve this great result with the help of Confiant and with our continuous internal improvement processes” Confiant's report shows security violations among advertising sales platforms.
As reflected in this graph, Smart AdServer has the lowest violation rate among the SSPs reviewed and where data is available . To compile the research contained in the report, Confiant Phone Number List analyzes a normalized sample of more than 650 billion ad impressions monitored from January 1 to December 31, 2020, from more than 40,000 websites and applications. The data was captured by Confiant's real-time creative verification solution that measures ad safety and ad quality in live impressions (not sandbox scans) across devices and channels. Smart AdServer has been using Confiant, a leader in ad security, since 2016. Smart was looking for solutions to a complex and ever-growing labyrinth of ad quality and security issues, including risks to users from malicious clickbait, forced redirects, and other quality and Malvertising problems. As Peube describes, “it was no longer possible to operate without the appropriate systems and technology to safeguard the quality of the ads published in the Smart marketplace .
Smart's goal is to provide the most direct link between advertising buyers and sellers, guaranteeing quality and transparency. The partnership with Confiant reinforces a joint effort to address traffic and ad quality at the core of Smart's operations. “Security is our bread and butter,” said Louis David Mangin, CEO and co-founder of Confiant . " We are pleased to be part of Smart's success story, but even more pleased to know that our products led our client to 99% effectiveness in fighting malicious ads , while protecting their revenue." According to Smart, the process of eradicating malvertising on its platform is due in part to Confiant's platform , along with improvements in internal processes and procedures by Smart's teams, and recent initiatives that incorporate a hardline stance on quality to drive behavior change with partners and buyers. As a result, Smart has seen a reduction in customer complaints and an increase in revenue. "We often hear that fraud is 'a cost of doing business.' “We absolutely disagree and believe it is something we must actively and collectively address and eradicate,” Peube concluded.
As reflected in this graph, Smart AdServer has the lowest violation rate among the SSPs reviewed and where data is available . To compile the research contained in the report, Confiant Phone Number List analyzes a normalized sample of more than 650 billion ad impressions monitored from January 1 to December 31, 2020, from more than 40,000 websites and applications. The data was captured by Confiant's real-time creative verification solution that measures ad safety and ad quality in live impressions (not sandbox scans) across devices and channels. Smart AdServer has been using Confiant, a leader in ad security, since 2016. Smart was looking for solutions to a complex and ever-growing labyrinth of ad quality and security issues, including risks to users from malicious clickbait, forced redirects, and other quality and Malvertising problems. As Peube describes, “it was no longer possible to operate without the appropriate systems and technology to safeguard the quality of the ads published in the Smart marketplace .
Smart's goal is to provide the most direct link between advertising buyers and sellers, guaranteeing quality and transparency. The partnership with Confiant reinforces a joint effort to address traffic and ad quality at the core of Smart's operations. “Security is our bread and butter,” said Louis David Mangin, CEO and co-founder of Confiant . " We are pleased to be part of Smart's success story, but even more pleased to know that our products led our client to 99% effectiveness in fighting malicious ads , while protecting their revenue." According to Smart, the process of eradicating malvertising on its platform is due in part to Confiant's platform , along with improvements in internal processes and procedures by Smart's teams, and recent initiatives that incorporate a hardline stance on quality to drive behavior change with partners and buyers. As a result, Smart has seen a reduction in customer complaints and an increase in revenue. "We often hear that fraud is 'a cost of doing business.' “We absolutely disagree and believe it is something we must actively and collectively address and eradicate,” Peube concluded.